Digital Transformation is a demanding process that requires time, effort, a strong will to improve, and skilled people with transformation experience. digital business study. This case series allows students to examine the implementation of a customer-led strategy in an industry undergoing disruption - Part 1, This case series allows students to examine the implementation of a customer-led strategy in an industry undergoing disruption - Part 2. Welcome 1 Digital Transformation: The Age of Innocence, Inertia or Innovation, Microsoft UK, 2016. All rights, including copyright, pertaining to the content of this website/publication/document are owned or controlled for these purposes by IMD, except when expressly stated otherwise. This case study investigates how Hillarys embarked on a large-scale and complex digital transformation, The Opportunity Hillarys is the UK’s leading manufacturer and retailer of window blinds, curtains, shutters and awnings. It details Zara’s current in-store and eCommerce retail strategy, the impact of digital on the retail environment and customer experience, and the importance of the A Journey, Not an End Point: A Case Study in Utility Digital Transformation. Does this help explain digital transformation to you? In other words, it is the use of technology to radically improve performance. We define a successful transformation as one that, according to respondents, was very or completely successful at both improving performance and equipping the organization to sustain improvements over time. Digital transformation at Axel Springer. Case study – Hong Kong International Airport: The digital transformation journey: using technology to improve the passenger experience. To request such permission and for further inquiries, please contact IMD at, Global Center for Digital Business Transformation. AMAZON BUSINESS: Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Successful digital transformation achieve these results: Since digital transformation doesn’t happen overnight, it also doesn’t hurt to show short-term wins along the way. Since the start of this ambitious digital transformation, we’ve helped EDC achieve notable success, equipping the business to effectively engage its audience and deliver increased value to customers across Canada. Your email address will not be published. Need some examples? They had very specific future-state goals for a digital design that increased customer satisfaction, but they did not have a clear understanding of their customers’ challenges, and faced the following internal … Digital Transformation at Walmart: A case study. This website uses cookies so that we can provide you with the best user experience possible. If you disable this cookie, we will not be able to save your preferences. Through its articles, podcasts and other resources, Biznology features valuable insights and guidance from Consultants Collective and our other contributors. AccorHotels and the Digital Transformation Enriching Experiences through Content Strategies along the Customer Journey Harvard Case Study Solution and Analysis of Case Study Solution & AnalysisIn most courses studied at Harvard Business schools, students are provided with a case study… Maureen Data digital transformation case study. Here are 11 inspiring case studies of digital transformation. Design Thinking for Enterprise Transformation: A Digital Reimagination Case Study. ... clear and coherent digital strategy (figure 6). Developments of the LEGO Group in the digital gaming arena, Join other leaders, and receive our hand-picked publications, Contact our Knowledge Center for additional information on IMD publications, Ch. Years of research on transformations has shown that the success rate for these efforts is consistently low: less than 30 percent succeed. In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. Our client is one of Canada’s largest financial institutions and insurance companies, with over $50 billion in assets under management. Achieving that goal led to a digital transformation of the business. ... are still at the early stages of the journey to digital transformation and no governments have yet to reach the end state. Do these case studies relate to your business? Lessons Learnt - The Unisys Cloud Migration Journey – a digital transformation case study As a premier global provider of cloud migration services, Unisys knows that each cloud journey is unique. The case starts in late 2006, shortly after Obermann was promoted to replace Kai-Uwe Ricke at Deutsche Telekom (DT), one of the standard-bearers of the German economy. Case Study | Digital Transformation Thought Leadership. I hope this report helps you move forward on your own digital transformation journey and would like to thank all the participants who donated their time to make it possible. 88% of companies report they are undergoing digital transformation (source: 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors, COMPETITION: Rethink the competition and build platforms that deliver competitive advantage, DATA: Turn data into assets that prove results in real time, INNOVATION: Innovate by rapid experimentation, VALUE: Judge change by how digital transformation helps create the next business. PROFILE. According to PwC, 78.4% Sports organizations will increase funding and efforts to accelerate digital transformation. Box 915 CH-1001 Lausanne, Switzerland, IMD SE Asia Pte. Biznology is the intersection where technology, management and knowledge meet, helping you make smarter decisions for today — and preparing you for what’s next. Transformation is not just moving an organization from A to B, because once you hit B, you need to move to C, and when you arrive at C, you probably have to start thinking about D. Peter Jacobs: Looking back, I think there were four big pillars. On the web, there are no new business models, Search marketing: Where two worlds collide, Public relations pros and Internet marketing. PROBLEM. For more details, please refer to the appendix. Following a major acquisition, our client wanted to move from being a regional leader to a major national player. In this page you can find some key resources about digital transformation and digital optimisation.. Digital transformation means the introduction of new digital elements that change the way the company works or what it delivers. I think you have to transform or get left behind. Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. CASE STUDY: DIGITAL TRANSFORMATION. 2 Microsoft Asia Digital Transformation Study, Microsoft Asia Pacific, 2017. Today, our IT and commercial c… You can find out more about which cookies we are using or switch them off in settings. The case traces the digital transformation journey of Axel Springer from a traditional print business to a digital powerhouse of classified advertisements. It operates two dedicated call centres, which. FIR B2B #142: Why B2B Marketers Should care About ‘The Social Dilemma’, The 10 Most Fascinating People in B2B Marketing in 2020, Forged through Fire: A CEO’s Story of Trading Perfection for An Integrated Life (feat. Digital business transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the opportunities of digital technologies. When he took over as chief executive, the former state-owned telecom monopoly was in bad shape. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. The case traces the digital transformation journey of Axel Springer from a traditional print business to a digital powerhouse of classified advertisements. None of the materials provided on/in this website/publication/document may be used, reproduced or transmitted, in whole or in part, in any form or by any means, electronic or mechanical, including photocopying, recording or the use of any information storage and retrieval system, without permission in writing from IMD. Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. ... Digital transformation truly is a journey, not a single, discrete moment – so organizations need to act now and start that journey before the digital divide grows wider. We are using cookies to give you the best experience on our website. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Biznology is the digital magazine and learning platform of JEM. Case study Strategy - Digital - Culture - Organizational Transformation By Professor Mikolaj Jan Piskorski and Ivy Buche 18 pages What am I supposed to do with all this data? Teresa Creech), FIR B2B #143: Mitch Ratcliffe on How Covid is Making all Marketing Local Again. Digital Marketing Transformation: Re-engineering Key Processes. The two-part case study covers the period from 2006 to 2010. All the major multinationals are already doing this. Multi-mill, Multi-level Transformation. This case study investigates how M-PESA in Kenya transformed its parent company, Safaricom. case study: developing a digital transformation roadmap for a basketball club Can your organization stay relevant without going through a digital transformation process? This means that every time you visit this website you will need to enable or disable cookies again. Number one was the agile way of working itself. When organizations start to envision their digital transformation journey, many become overwhelmed with the amount of tactical and strategic steps they will have to make; especially if they are new to the process. Check out our case studies on how we've implemented latest technology for our Banking, Financial Services & Insurance sector clients & helped them in their digital transformation journey Student experience at the heart of Abertay’s digital transformation journey A University offering transformational learning opportunities with ambitions to be at the leading edge in enabling student learning. Ltd South Beach Tower 38 Beach Road #17-11 Singapore 189767, IMD Chemin de Bellerive 23 PO Box 915 CH-1001 Lausanne Switzerland Tel: +41 21 618 01 11 [email protected] www.imd.org, IMD faculty and research teams have a long tradition of writing successful case studies on wide range of topics, Copyright © 2006-2020 IMD - International Institute for Management Development. ... and aligns the middle and back office as required to deliver against the new customer journey. Microsoft’s digital transformation strategy was one of humility—recognizing that success doesn’t always come from dominance. Companies that successfully transform have one thing in common: a ruthless drive to move faster and more efficiently to meet customer needs. Demystifying Digital and Securing $100 Trillion of Value for Society and Industry by 2025, an overview of the World Economic Forum’s Digital Transformation of Industries (DTI) initiative, is available here. This case study examines Zara’s current retail strategy and digital transformation. de Bellerive 23 P.O. 53 This case study takes the reader on the digital innovation and transformation 54 journey that helped Hilti redefine business processes and work, become a globally © JEM 2018 / Mike Moran Group LLC 2004-2018, 11 inspiring case studies of digital transformation. This paper uses a case study to illustrate lessons learned that can inform the adoption of design thinking in enterprise change. ... As a result of this successful partnership, the team from Maureen Data Systems has been invited to speak regarding digital transformation at Riverside’s annual conference. Your email address will not be published. Instead, Microsoft pursued customer need first and foremost and found a place for itself supporting customers at various points in their lives, from the office to the home and from devices outside Microsoft to services within. Now it has embraced digital ubiquity and a culture of change that allows the business to serve customers with a better experience. Author- Abhijeet Pratap | Posted-October 31, 2020 October 31 ... it also partnered with Microsoft to accelerate its cloud journey and more expeditiously deliver on changing customer expectations. Repeating a successful journey. Our client embarked on a transformation journey to deliver a dynamic customer-centric experience and create advantages & exceptional solutions for their customers through innovation & partnership. Does your business need help with a digital transformation roadmap? One of the world’s largest energy companies, ENGIE, is committed to being the world leader in the transition to a zero-carbon future. Required fields are marked *. Here are 11 inspiring case studies of digital transformation. Bart Schlatmann: We have been on a transformation journey for around ten years now, but there can be no let up. In our 2016 survey, the rate of success was 20 percent; in 2014, 26 percent; a… Date: 26 September 2019 Time: 09:45 This case study is on the application of different technologies to improve the passenger experience. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services. Journey maps are a visual representation of a customer’s end to end journey with your product or service. Digital Transformation of a Retail Bank – A Case Study. 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